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HCDP is a Vision 2030 program that focuses on developing citizens' capabilities to ensure their readiness and global competitiveness. My role as a Visual Arts Expert / Design Lead, revolves around creative directing and leading the creative and marketing teams at the Human Capability Development Program - Corporate Communication Department. Also, managing all internal and external communication plans, strategy, and execution.


 The launch campaign of HCDP consisted of multiple visuals representing the diversity of the target audience. The campaign's idea was developed internally by the creative team, me being the creative lead, and was executed by Social Clinic, and art directed by me.

Brand Guideline

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